The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Year of publication: |
2010
|
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Authors: | Chattopadhyay, Tuhin |
Published in: |
International Journal of Business Science & Applied Management (IJBSAM). - s.l. : International Journal of Business Science & Applied Management, ISSN 1753-0296. - Vol. 5.2010, 2, p. 17-28
|
Publisher: |
s.l. : International Journal of Business Science & Applied Management |
Subject: | print advertising | information processing | message strategy | execution framework | teenage boys |
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