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Islamic marketing in Egypt : evolution and implications
Shamma, Hamed M.; Maher, Yahia - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 9-23
Persistent link: https://www.econbiz.de/10009568208
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Theory of Islamic consumer behaviour : an empirical study of consumer behaviour of Islamic mortgage in Malaysia
Amin, Hanudin; Abdul Rahim Abdul Rahman; Razak, … - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 273-301
Persistent link: https://www.econbiz.de/10010389509
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The effect of Muslims' tendency to regret being customers of conventional banks on their intention to save money in Islamic banks
Burhanudin, Burhanudin - In: Journal of Islamic marketing 13 (2022) 5, pp. 1050-1068
Persistent link: https://www.econbiz.de/10013278922
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The influence of religiosity on Egyptian Muslim youths' attitutde towards fashion
Farrag, Dalia Abdel Rahman; Hassan, Mohammed - In: Journal of Islamic marketing : JIMA 6 (2015) 1, pp. 95-108
Persistent link: https://www.econbiz.de/10010504577
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The needs of Muslim hotel customers : evidence from Russian guests
Shnyrkova, Anna; Predvoditeleva, Marina - In: Journal of Islamic marketing 13 (2022) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10012797425
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Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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Influences of the spokes-character on brand equity antecedents
Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
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Brand communications
Feldwick, Paul - In: Brands and branding, (pp. 127-142). 2004
Persistent link: https://www.econbiz.de/10002755012
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Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
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Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani; Khandelwal, Utkal; Bajpai, Naval - In: Journal of marketing communications 27 (2021) 8, pp. 799-815
Persistent link: https://www.econbiz.de/10012697000