Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Year of publication: |
2021
|
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Authors: | Raza, Ahmed |
Published in: |
International journal of Islamic marketing and branding. - Olney : Inderscience, ISSN 2055-0952, ZDB-ID 2831720-8. - Vol. 6.2021, 1, p. 36-59
|
Subject: | Islamic religiosity | Muslim consumers | Islamic advertising | brand credibility | Islamic ethics | unethical advertising | Islamic marketing | Islam | Islamisch | Islamic | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Islamische Staaten | Islamic countries | Markenführung | Brand management | Islamisches Finanzsystem | Islamic finance | Muslime | Muslims | Werbewirkung | Advertising effects | Marketing | Religion | Markenimage | Brand image | Marketingmanagement | Marketing management |
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