Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting … technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial … the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost …