Social networking : how small organisations are using Facebook and Twitter in engaging customers
Year of publication: |
2017
|
---|---|
Authors: | Komodromos, Marcos |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 142-150
|
Subject: | social networking | customer engagement | social media | promotion mix | new media | Facebook | Twitter | technology | small organisations | Cyprus | Greece | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | KMU | SME | Griechenland | Kundenintegration | Customer integration |
-
Moser, Christine, (2016)
-
Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh, (2023)
-
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit, (2022)
- More ...
-
Managers’ perceptions of trust in the workplace in times of strategic change
Komodromos, Marcos, (2019)
-
Assessing cross-national invariance of the three-component model of organizational commitment
Nandan, Shefali, (2018)
-
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas, (2021)
- More ...