Elena, Dumitrascu; Liliana, Maruntelu - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 696-701
The implementation of a global communication strategy does not stand for a measure that could be put into action one day or another, but it requires a long way which is often blocked by obstacles or in danger of being lost. For such risks to be prevented, the establishment of an elaborated...