Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has … -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4 … psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience …

"; Preface; Acknowledgements; 1 Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud?; 2 …

engineered plants and animals -- Part IV: Marketing and social issues -- Providing information on production practices and inputs …

-cases; List of theory boxes; Introduction; PART I: Customer experience marketing: back to origins; Chapter 1: Four key changes in …

4 Strategy development in international markets -- part Part II Decisions in international marketing -- chapter 5 … Information for international marketing decisions -- chapter 6 Market selection and market portfolio -- chapter 7 Operation modes … in international markets -- chapter 8 Partners in international marketing -- chapter 9 Standardisation and adaptation of …