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Kind, Hero (ed.) - 1995

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Stadtmarketing : Grundlagen, Darstellung und Entwicklung eines Stadtmarketingkonzeptes am Beispiel Idar-Oberstein

Arend, Mirko; Wolf, Achim - 1994

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Integrierte Marketingfunktionen

Meyer, Paul Werner (contributor); Meyer, Paul W. (ed.) - 1986 - Neuausg.

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Strategisches Marketing

Wieselhuber, Norbert (ed.); Bernhardt, Peter (contributor) - 1986 - 2., durchges. Aufl.

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Absatzwirtschaft : praxisorientierte Einführung in das Marketing

Bantleon, Werner; Wendler, Eugen; Wolff, Jürgen - 1976

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Psychologische und verhaltensbiologische Grundlagen des Marketing

Schrader, Karl - 1971

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Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen

McKenna, Regis - 1986

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Consumer psychology insights and their use for operational book marketing

Ebert, Sandra - In: Expert journal of business and management 5 (2017) 2, pp. 91-97

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A critical evaluation of the influence of creative thinking on marketing creativity

Rücker, Marius Sebastian - In: Expert journal of marketing 5 (2017) 1, pp. 10-16

Due to the rapid technological development and a globally competitive business environment, creative marketing methods … evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of … creative marketing concepts in traditional marketing and online marketing campaigns are examined and analysed in regards to …

Persistent link: https://www.econbiz.de/10011764047

Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction : economics and relationship marketing of universities

Besana, Angela; Esposito, Annamaria - In: Eurasian business review 7 (2017) 3, pp. 375-388

. Relationship marketing becomes a priority in order to manage relationships with stakeholders and to create a competitive edge for …

Persistent link: https://www.econbiz.de/10011813506