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Customer loyalty, retention, a...
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Relationship marketing
25,940
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25,265
Consumer behaviour
8,851
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8,807
Customer satisfaction
5,457
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5,402
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3,892
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3,879
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2,568
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2,565
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1,873
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1,868
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1,798
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1,700
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1,619
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1,582
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1,563
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1,491
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1,455
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1,435
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1,434
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1,362
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1,355
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1,347
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1,334
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1,272
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1,262
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Bruhn, Manfred
125
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114
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80
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62
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55
Han, Heesup
54
Bauer, Hans H.
53
Herrmann, Andreas
51
Hollebeek, Linda D.
51
Krafft, Manfred
46
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Stock-Homburg, Ruth
37
Wiedmann, Klaus-Peter
36
Svensson, Göran
35
Thaichon, Park
35
Eggert, Andreas
34
Hippner, Hajo
33
Smith, Alan D.
33
Neslin, Scott A.
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Evanschitzky, Heiner
31
Mittal, Vikas
31
Prentice, Catherine
31
Reichwald, Ralf
30
Reinartz, Werner J.
30
Loureiro, Sandra Maria Correia
29
Matzler, Kurt
29
Sheth, Jagdish N.
29
Aksoy, Lerzan
28
Georgi, Dominik
28
Grewal, Dhruv
28
Walsh, Gianfranco
28
Helmke, Stefan
27
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IGI Global
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National Bureau of Economic Research
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American Marketing Association
10
Books on Demand GmbH <Norderstedt>
10
Munich Business School
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Fördergesellschaft Marketing an der Universität Augsburg
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Harvard Graduate School of Business Administration
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Springer-Verlag GmbH
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W. Kohlhammer GmbH
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AMACOM
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Edward Elgar Publishing
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5
Logos Verlag Berlin
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Universität Mannheim
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Erich-Schmidt-Verlag <Berlin>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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HAL
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Eric Cuvillier <Firma>
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3
Friedrich-Schiller-Universität Jena
3
GABAL-Verlag GmbH
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
RWTH Aachen
3
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Journal of business research : JBR
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Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
308
International journal of hospitality management
280
The journal of services marketing
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The journal of business & industrial marketing
195
The service industries journal
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Journal of strategic marketing
170
Journal of the Academy of Marketing Science
167
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
European Journal of Marketing
114
Journal of Business & Industrial Marketing
111
The journal of product & brand management
111
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
108
Gabler Edition Wissenschaft
108
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Cogent business & management
102
Marketing intelligence & planning
100
European journal of marketing : EJM
98
Services marketing quarterly
93
Journal of Services Marketing
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Springer eBook Collection / Business and Economics
75
International Journal of Bank Marketing
73
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ECONIS (ZBW)
25,754
Other ZBW resources
800
USB Cologne (EcoSocSci)
494
RePEc
242
BASE
82
EconStor
82
USB Cologne (business full texts)
47
OLC EcoSci
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1
Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.
;
Chen, Chih-chien
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
Saved in:
2
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
3
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
4
An empirical study on customer retention and customer loyalty
Alhawari, Damer
- In:
International journal of information systems and change …
7
(
2015
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
Saved in:
5
Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar
;
Ganesh, Srikanth
;
Rahul, T.
;
Mann, …
- In:
International journal of business information systems : …
16
(
2014
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
Saved in:
6
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
7
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
8
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
9
Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas
;
Jahanshahi, Asghar Afshar
; …
- In:
International journal of islamic marketing and branding
3
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011886298
Saved in:
10
Analysis of homogeneity between organised and traditional retailers with respect to customer loyalty
Balakrishnan, Shyamaladevi
;
Parthasarathy, Ravilochanan
- In:
International journal of business excellence
11
(
2017
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011734392
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