Narrow search
Showing 171 - 180 of 362,315
Cover Image
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Cover Image
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Cover Image
Globalization of consumer confidence
Çelik, Sadullah; Deniz, Pınar - In: Panoeconomicus 64 (2017) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10011724034
Cover Image
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van; Torelli, Carlos J. - In: Cross cultural issues in consumer science and consumer …, (pp. 1-6). 2017
Persistent link: https://www.econbiz.de/10011749707
Cover Image
Positive and negative sentiments towards other nations
Riefler, Petra - In: Cross cultural issues in consumer science and consumer …, (pp. 89-109). 2017
Persistent link: https://www.econbiz.de/10011749724
Cover Image
Shared consumer needs across India and China : a path to global advertising of services?
Sadarangani, Pradip H.; Krishnamurthy, Anup; Bagozzi, … - In: Management international review : mir ; journal of … 57 (2017) 3, pp. 473-500
Persistent link: https://www.econbiz.de/10011708294
Cover Image
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Cover Image
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Cover Image
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Cover Image
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527