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Weltkonsumbürger - politische Konsumethik im Zeitalter von Globalisierung und E-Commerce
Maak, Thomas - In: Wirtschaftsethische Fragen der E-Economy, (pp. 360-375). 2003
Persistent link: https://www.econbiz.de/10001796371
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Rooting marketing strategy in human universals
Wathieu, Luc; Liu, Yu; Zaltman, Gerald - In: The global market : developing a strategy to manage …, (pp. 83-91). 2004
Persistent link: https://www.econbiz.de/10002120070
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Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004
Persistent link: https://www.econbiz.de/10002120162
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Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
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Nation equity : country-of-origin effects and globalization
Maheswaran, Durairaj; Chen, Cathy Yi - In: The SAGE handbook of international marketing, (pp. 91-113). 2009
Persistent link: https://www.econbiz.de/10003792066
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Introduction: revealing the hidden hands of global market exchange
Neve, Geert de; Luetchford, Peter; Pratt, Jeffrey - In: Hidden hands in the market : ethnographies of fair …, (pp. 1-30). 2008
Persistent link: https://www.econbiz.de/10003866933
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Think locally, act globally : the political economy of ethical consumption
Carrier, James G. - In: Hidden hands in the market : ethnographies of fair …, (pp. 31-51). 2008
Persistent link: https://www.econbiz.de/10003866935
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Food values : the local and the authentic
Pratt, Jeffrey - In: Hidden hands in the market : ethnographies of fair …, (pp. 53-70). 2008
Persistent link: https://www.econbiz.de/10003866937
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Outsourcing otherness : crafting and marketing culture in the global handicrafts market
Esperanza, Jennifer S. - In: Hidden hands in the market : ethnographies of fair …, (pp. 71-95). 2008
Persistent link: https://www.econbiz.de/10003866938
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Looping the value chain : designer copies in a brand-name garment factory
Prentice, Rebecca - In: Hidden hands in the market : ethnographies of fair …, (pp. 97-121). 2008
Persistent link: https://www.econbiz.de/10003866940