Branded products as a passport to global citizenship : perspectives from developed and developing countries
Year of publication: |
2008
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Authors: | Strizhakova, Yuliya ; Coulter, Robin A. ; Price, Linda L. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 4, p. 57-85
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Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Globalisierung | Globalization | Rumänien | Romania | Ukraine | Russland | Russia | USA | United States |
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