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Developing strategic marketing through the use of marketing networks

Rocks, Steve; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 13 (2005) 2, pp. 81-92

Persistent link: https://www.econbiz.de/10007227900

SME marketing networking: a strategic approach

Carson, David; Gilmore, Audrey; Rocks, Steve - In: Strategic change : SC ; briefings in entrepreneurial finance 13 (2004) 7, pp. 369-382

Persistent link: https://www.econbiz.de/10007228761

Small business owner-managers and their attitude to risk

Gilmore, Audrey; Carson, David; O'Donnell, Aodheen - In: Marketing intelligence & planning 22 (2004) 2-3, pp. 349

Persistent link: https://www.econbiz.de/10006963552

Small business owner-managers and their attitude to risk

Gilmore, Audrey; Carson, David; O'Donnell, Aodheen - In: Marketing intelligence & planning 22 (2004) 3, pp. 349

Persistent link: https://www.econbiz.de/10006963714

Balancing Transaction and Relationship Marketing in Retail Banking

Carson, David; Gilmore, Audrey; Walsh, Susan - In: Journal of marketing management : MM 20 (2004) 3-4, pp. 431-456

Persistent link: https://www.econbiz.de/10006963906

SME marketing in practice

Gilmore, Audrey; Carson, David; Grant, Ken - In: Marketing intelligence & planning 19 (2001) 1, pp. 6-11

Persistent link: https://www.econbiz.de/10006980266

Sustainable marketing - the case of Northern Cyprus

Gilmore, Audrey; Carson, David; Fawcett, Lyn; … - In: The marketing review 7 (2007) 2, pp. 113-124

Persistent link: https://www.econbiz.de/10009853105

Strategic alliances as an element of innovative marketing in SMEs

O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 19 (2011) 1, pp. 91-105

Persistent link: https://www.econbiz.de/10008844986

Sources of opportunities used by growth minded owner managers of small and medium sized enterprises

Hulbert, Bev; Gilmore, Audrey; Carson, David - In: International business review : the official journal of … 22 (2013) 1, pp. 293-303

Persistent link: https://www.econbiz.de/10010054865

Sources of opportunities used by growth minded owner managers of small and medium sized enterprises

Hulbert, Bev; Gilmore, Audrey; Carson, David - In: International Business Review 22 (2013) 1, pp. 293-303

The purpose of this paper is to investigate the sources and nature of opportunities used by owner-managers of small and medium size (SMEs) firms in order to grow their businesses. In addition to the owner-manager's desire for growth, clearly there needs to be both opportunities to pursue and...

Persistent link: https://www.econbiz.de/10010594804