Prince, Melvin; Yaprak, Attila N.; Palihawadana, Dayananda - In: Journal of Consumer Marketing 36 (2019) 3, pp. 429-438
Purpose: This paper aims to develop a model that explains the moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions. The authors build their work on moral foundations theory and the social theories of Emile Durkheim. Design/methodology/approach:...