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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali; Baptista, João; Nandhakumar, Joe - In: Technological forecasting & social change : an … 95 (2015), pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
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Monitoring Network Changes in Social Media
Chen, Cathy Yi‐Hsuan; Okhrin, Yarema; Wang, Tengyao - 2021
Econometricians are increasingly working with high-dimensional networks and their dynamics. Econometricians, however, are often confronted with unforeseen changes in network dynamics. In this paper, we develop a method and the corresponding algorithm for monitoring changes in dynamic networks....
Persistent link: https://www.econbiz.de/10013322530
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Neue Märkte, Trends und Entwicklungen im Spitzensport : Kapitalisierungsmöglichkeiten der Zukunft durch strategisches Social Media Marketing
Haupt, Tobias; Frye, Maike - In: Neue und innovative Einnahmequellen im Spitzensport : …, (pp. 11-24). 2016
Persistent link: https://www.econbiz.de/10011587844
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Social media as mirror of society
Manzoor, Amir - In: Handbook of research on advanced data mining techniques …, (pp. 128-141). 2017
Persistent link: https://www.econbiz.de/10011646866
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Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)
Geibel, Richard (ed.); Machavariani, Shalva (ed.) - International Scientific-Practical Conference <2022, Online> - 2023
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...
Persistent link: https://www.econbiz.de/10014435548
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
Werner, Christian (ed.); Kainz, Florian (ed.) - Expertentagung "Social Media Marketing im Spitzensport" … - 2016
Persistent link: https://www.econbiz.de/10011561134
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Social media metrics : how to measure and optimize your marketing investment
Sterne, Jim - 2010
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a...
Persistent link: https://www.econbiz.de/10003929583
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629