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Günther, Stephan - 2002 - 1. Auflage

-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum Markentransfer …

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Murugan, Nithya; Jacob, Jayanth - In: International journal of business innovation and research 14 (2017) 4, pp. 502-518

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Prados-Peña, Ma. Belén; Barrio-García, Salvador del - In: Tourism management perspectives : TMP 36 (2020), pp. 1-16

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Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585

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Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353

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Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701

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Wang, Haizhong; Liu, Di - In: Journal of business research : JBR 117 (2020), pp. 400-410

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Zhu, Wenlong; Wang, Shiye - In: International journal of information technology and … 22 (2023) 1/2, pp. 57-75

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Mahnik, Nina; Mayerhofer, Wolfgang - 2006 - 1. Aufl.

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Mahnik, Nina; Mayerhofer, Wolfgang - 2006 - 1. Aufl.

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