Purpose: The purpose of this paper is to examine the immediate effect of different types of business model innovation behavior by US listed technology firms on the market performance of equity securities, in this case the share prices of the firms in question. Design/Methodology/Approach: This...

Literature on business models deals extensively with how to design new business models, but hardly with how to make the transition from an existing to a newly designed business model. The transition to a new business model raises several practical and strategic issues, such as how to replace an...