Thomsen, Peter; Sort, Jesper Chrautwald; Brøndum, Kristian - In: Journal of business models : JOBM 7 (2019) 3, pp. 131-142
Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as dominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation...