Ksouri-Gerwien, Christoph; Poeppelbuss, Jens - In: Journal of business models : JOBM 12 (2024) 1, pp. 83-101
risky endeavor. Recently, System Dynamics (SD) modelling and simulation has been suggested as a tool for prototyping and … experimentation in business model innovation (BMI). However, knowledge of how to best utilise SD in BMI is scarce. Therefore, our … research objective was to develop a new simulation-based approach for BMI, particularly for B2B contexts. We conducted a two …
