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Consumer behaviour
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Yoon, Sukki
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Choi, Yung Kyun
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Cui, Yuanyuan
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Kim, Kacy K.
11
Kim, Yeonshin
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Northey, Gavin
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Arli, Denni
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Oh, Sangdo
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Kim, Seeun
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Seo, Yuri
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International journal of advertising : the review of marketing communications
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Journal of retailing and consumer services
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Psychology & marketing
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Journal of business research : JBR
10
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Marketing letters : a journal of research in marketing
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Asia Pacific Journal of Marketing and Logistics
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Country of origin effect : looking back and moving forward
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Digital advertising : theory and research
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Enhancing knowledge development in marketing ; Vol. 21
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European journal of marketing
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International Journal of Consumer Studies
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of Consumer Behaviour
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Journal of Consumer Marketing
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Journal of Research in Interactive Marketing
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Journal of Services Marketing
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Journal of business ethics : JBE
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ECONIS (ZBW)
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OLC EcoSci
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1
Smiling AI agents : how anthropomorphism and broad smiles increase charitable giving
Baek, Tae Hyun
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 850-867
Persistent link: https://www.econbiz.de/10013209444
Saved in:
2
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
3
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
4
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
5
Temporal and social scarcities : effects on ad evaluations
Kim, Sujin
;
Yoon, Sukki
;
Baek, Tae Hyun
;
Kim, Yeonshin
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10012650632
Saved in:
6
Looking forward, looking back : the impact of goal progress and time urgency on consumer responses to mobile reward apps
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238364
Saved in:
7
The effect of 360-degree rotatable product images on purchase intention
Kim, Seeun
;
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012268816
Saved in:
8
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
9
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
10
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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