Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Standardisierung versus Differ...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,411
Einzelhandel
17,786
Retail trade
14,756
Consumer behaviour
5,859
Konsumentenverhalten
5,741
Deutschland
4,199
Theorie
3,985
Theory
3,943
Marketingmanagement
3,917
Marketing management
3,683
Germany
2,934
marketing
2,596
USA
2,529
Relationship marketing
2,273
Beziehungsmarketing
2,249
United States
2,228
Electronic Commerce
1,679
Absatzpolitik
1,588
Online-Handel
1,574
Online retailing
1,568
Brand management
1,422
E-commerce
1,421
Strategisches Management
1,414
Markenführung
1,413
Management
1,401
Marktforschung
1,264
Supply chain
1,239
Lieferkette
1,235
Einzelhandelsbetrieb
1,186
Agribusiness
1,103
Distribution channel
1,073
Vertriebsweg
1,073
Werbung
1,055
Indien
1,032
Pricing strategy
1,027
Großbritannien
1,021
Preismanagement
1,019
India
1,008
United Kingdom
953
Online-Marketing
944
more ...
less ...
Online availability
All
Free
12,088
Undetermined
10,479
Type of publication
All
Book / Working Paper
29,026
Article
24,127
Journal
676
Other
523
Type of publication (narrower categories)
All
Article in journal
12,992
Aufsatz in Zeitschrift
12,992
Graue Literatur
2,953
Non-commercial literature
2,953
Aufsatz im Buch
2,892
Book section
2,892
Hochschulschrift
2,308
Working Paper
1,797
Arbeitspapier
1,612
Thesis
1,583
Collection of articles of several authors
1,562
Sammelwerk
1,562
research-article
1,150
Lehrbuch
1,100
Aufsatzsammlung
1,001
Textbook
916
Konferenzschrift
761
Dissertation u.a. Prüfungsschriften
692
Bibliografie enthalten
624
Bibliography included
624
Case study
502
Fallstudie
502
Conference proceedings
368
review-article
300
Ratgeber
273
Guidebook
250
Amtsdruckschrift
185
Congress Report
185
Government document
185
Handbook
178
Handbuch
178
conceptual-paper
177
review
177
Bibliographie
175
Statistik
162
Conference paper
160
Konferenzbeitrag
160
Glossar enthalten
151
Glossary included
151
Article
144
more ...
less ...
Language
All
English
30,143
German
11,677
Undetermined
11,219
Hungarian
577
French
299
Russian
162
Polish
124
Spanish
87
Italian
73
Dutch
52
Swedish
47
Romanian
40
Ukrainian
35
Danish
29
Finnish
28
Portuguese
25
Lithuanian
23
Croatian
16
Norwegian
12
Czech
10
Japanese
7
Turkish
7
Slovak
6
Slovenian
5
Arabic
4
Serbian
3
Chinese
3
Bulgarian
2
Modern Greek (1453-)
2
Korean
2
Afrikaans
1
Old English (ca. 450-1100)
1
Bosnian
1
Kazakh
1
Macedonian
1
Nepali
1
Albanian
1
Vietnamese
1
more ...
less ...
Author
All
Meffert, Heribert
236
Kotler, Philip
229
Bruhn, Manfred
178
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
76
Grewal, Dhruv
70
Belz, Christian
69
Dichtl, Erwin
68
Kaiser, Harry M.
68
Wiedmann, Klaus-Peter
64
Zentes, Joachim
63
Wilson, William W.
62
Good, Darrel L.
61
Richards, Timothy J.
61
Swoboda, Bernhard
59
Bauer, Hans H.
58
Homburg, Christian
57
Tietz, Bruno
56
Sheth, Jagdish N.
55
Ahlert, Dieter
54
Diller, Hermann
53
Rudolph, Thomas
53
Tomczak, Torsten
53
Reinecke, Sven
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
51
McDonald, Malcolm
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Schramm-Klein, Hanna
49
Brown, Stephen
48
Huber, Frank
48
Zerres, Michael P.
47
Städtler, Arno
46
Kreutzer, Ralf T.
45
Müller-Hagedorn, Lothar
44
Baker, Michael John
43
Kerin, Roger A.
43
Kuß, Alfred
43
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
155
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
National Bureau of Economic Research
92
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
33
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
International Labour Organization (ILO), United Nations
27
Department of Agricultural and Resource Economics, University of Maryland
26
Institut für Handelsforschung <Köln>
24
Edward Elgar Publishing
23
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
Books on Demand GmbH <Norderstedt>
22
Fördergesellschaft Marketing an der Universität Augsburg
22
International European Forum on Innovation and System Dynamics in Food Networks
22
more ...
less ...
Published in...
All
Journal of retailing and consumer services
681
SpringerLink / Bücher
472
European Journal of Marketing
463
Journal of retailing
402
Journal of business research : JBR
371
The international review of retail, distribution and consumer research
236
International journal of retail & distribution management
229
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
European journal of operational research : EJOR
193
International journal of production economics
191
Europäische Hochschulschriften / 5
183
Journal of marketing
174
Management science : journal of the Institute for Operations Research and the Management Sciences
172
Springer eBook Collection
153
Industrial marketing management : the international journal for industrial and high-tech firms
141
European journal of marketing : EJM
140
Management Science
133
Journal of Agricultural and Applied Economics
130
Journal of Consumer Marketing
110
Ifo Schnelldienst
105
Journal of the Academy of Marketing Science
103
Springer eBook Collection / Business and Economics
100
International journal of retail and distribution management
98
Gabler Edition Wissenschaft
95
Journal of marketing management : MM
95
International Food and Agribusiness Management Review
94
NBER working paper series
92
Ifo-Schnelldienst
84
Journal of marketing education : JME
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Marketing intelligence & planning
82
Working paper / National Bureau of Economic Research, Inc.
82
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Lehrbuch
78
Journal of historical research in marketing
77
Journal of macromarketing : examining the interactions among markets, marketing, and society
75
more ...
less ...
Source
All
ECONIS (ZBW)
35,515
USB Cologne (EcoSocSci)
7,727
RePEc
6,494
Other ZBW resources
2,106
BASE
1,852
EconStor
376
USB Cologne (business full texts)
197
OLC EcoSci
77
ArchiDok
8
more ...
less ...
Showing
1
-
10
of
54,352
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Standardisierung als Element der Marketingpolitik von Filialsystemen des Einzelhandels
Boyens, Friedrich W.
-
1981
Persistent link: https://www.econbiz.de/10000071956
Saved in:
2
Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
Lensker, Peter
-
1996
Die Verknüpfung der Planung und Implementierung von Marketingstrategien stellt insbesondere im
Einzelhandel
eine wenig …
Persistent link: https://www.econbiz.de/10011961158
Saved in:
3
Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
Lensker, Peter
-
1996
Persistent link: https://www.econbiz.de/10013427540
Saved in:
4
Standardisierung als Element der Marketingpolitik von Filialsystemen des Einzelhandels
Boyens, Friedrich W.
-
1981
Persistent link: https://www.econbiz.de/10009606389
Saved in:
5
Integrierte Planung von Kommunikationssystemen : dargest. an d. Einf. von Btx in einzelhandelsorientierte Filialsysteme u. Verbundgruppen
Middelhoff, Thomas
-
1987
Persistent link: https://www.econbiz.de/10012699786
Saved in:
6
Logistik im Handel : optimale Lagerstruktur und Bestellpolitik einer Filialunternehmung
Toporowski, Waldemar
-
1996
Persistent link: https://www.econbiz.de/10013352351
Saved in:
7
Der Einfluß des Dezentralisationsgrades auf die Ausgestaltung des Controlling : dargestellt am Beispiel des filialisierten Bekleidungseinzelhandels unter besonderer Berücksichtigun...
Burg, Monika
-
1995
Persistent link: https://www.econbiz.de/10013388514
Saved in:
8
Filialspezifisches Warengruppenmanagement : ein neues Konzept effizienter Sortimentssteuerung im Handel
Rühl, Andreas
;
Steinicke, Steffen
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772928
Saved in:
9
Controlling filialisierter Handelsunternehmen : Konzeption für ein empfängerorientiertes Controlling unter Berücksichtigung einer themenorientierten Warenpräsentation
Krey, Antje
-
2002
Persistent link: https://www.econbiz.de/10013438316
Saved in:
10
Steuerung modischer Sortimente im filialisierten
Einzelhandel
Schneider, Dirk
- In:
Journal of business economics : JBE
64
(
1994
)
11
,
pp. 1351-1371
Persistent link: https://www.econbiz.de/10001172616
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
