Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
Peter Lensker
| Year of publication: |
1996
|
|---|---|
| Authors: | Lensker, Peter |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Einzelhandel | Retail trade | Marketing | Sortiment | Retail assortment | Theorie | Theory | Deutschland | Germany | Einzelhandelsfiliale | Marketingstrategie | Sortimentspolitik | Differenzierung | Standardisierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 159 S graph. Darst. 21 cm |
|---|---|
| Series: | Schriften zu Marketing und Management. - Frankfurt, M. : Lang, ISSN 0176-2729, ZDB-ID 52848-1. - Vol. 31 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 1995 |
| Notes: | Literaturverz. S. 261 - 284 brosch. : ca. DM 65.00 (freier Pr.) |
| ISBN: | 3-631-30373-4 |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013427540