Introduction -- Retail marketing, concepts and research model -- Methodology and methods -- Results -- Discussion of … retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of …-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis …

retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of …-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis … results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance …