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Integrated value co-creation and affective commitment in banking industry
Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515
Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in … discipline. Nevertheless, the understanding of the concept, especially in service marketing, is mostly still developing in silos … commitment (AC). A quantitative survey was administered and a total of 308 respondents in the banking industry have responded …
Persistent link: https://www.econbiz.de/10012221592
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User Innovation - Empirical Evidence from Russia
Zaytseva, Anna - 2013
Innovations are commonly seen as resulting from the commercialization of new ideas and technological goods by dedicated organizations, especially firms. This conception is reflected in a producer-oriented approach to science, technology and innovation policy-making (STI). However a new...
Persistent link: https://www.econbiz.de/10013083681
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Risikomanagementunter Marketinggesichtspunkten
Bielefeldt, Jonas - Hochschule <Wismar> / Fakultät für … - 2010
Kaum eine betriebswirtschaftliche Teildisziplin hat sich in den vergangenenJahren ähnlich dynamisch entwickelt wie das Risikomanagement. Heutzutagebeschäftigen sich Unternehmen und Markenführungen intensiv mit Backup-Lösungen, Produkterpressungs- und Produkthaftungsversicherungen...
Persistent link: https://www.econbiz.de/10009418759
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Hochschulen als Dienstleistungsmarken- Besonderheiten beim Aufbau einerMarkenidentität
Arnold, Brit; Greschuchna, Larissa - Technische Universität <Freiberg> - 2005
Hochschulen treffen derzeit auf veränderte Rahmenbedingungen. Um langfristig denWettbewerb um Drittmittel, die besten Professoren, wissenschaftlichen Mitarbeiter undStudenten gewinnen zu können, ist eine Differenzierung vom Wettbewerb unumgänglich.Aufbauend auf theoretischen Grundlagen wird...
Persistent link: https://www.econbiz.de/10005864222
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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Digital Financial Advice Solutions – Evidence on Factors Affecting the Future Usage Intention and the Moderating Effect of Experience
Gerlach, Johannes M. - 2020
Recently, Digital Financial Advice Solutions (i.e., “Robo Advice” or “Robo Advisory”) are emerging rapidly within the financial services sectors, which can be outlined by the respective Assets und Managements' CAGR of 255.9% from 2016 to 2018 in Germany (Kaya, 2019). However, these...
Persistent link: https://www.econbiz.de/10012846726
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Aplicación de la Lógica Dominante del servicio (LDS) en el sector turístico: el marketing interno como antecedente de la cultura de co-creación de innovaciones con clientes y emple...
Álvarez Álvarez, Begoña; Vijande, Santos; Leticia, M.ª - In: Cuadernos de Gestión (2011)
[ES] Este trabajo trata de profundizar en la comprensión del concepto de marketing interno (MI), considerado como un …
Persistent link: https://www.econbiz.de/10011277804
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Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10010300987
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Pricing as a Strategic Capability
Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; … - In: MIT Sloan Management Review 43 (2002) 3 (April 15, 2002), pp. 61-66
Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.
Persistent link: https://www.econbiz.de/10012120363
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Organisation transformation in agile approach, a comparative analysis of IT and other sectors
Idzikowski, Wojciech; Perechuda, Igor - 2017
Research background: Last decades may undoubtedly be deemed as the period of exceptional transformation which has global dimension. One of its elements is the reorganisation of traditional ways of business management. Therefore, agile approach is more and more often one of the key aspects of...
Persistent link: https://www.econbiz.de/10012232579