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Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB
Dahiya, Rekha; Gayatri - In: Vision : the journal of business perspective 21 (2017) 4, pp. 385-396
Persistent link: https://www.econbiz.de/10011833600
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Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India
Alam, Ansari Sarwar; Arshiya Fathima - In: International journal of energy sector management 17 (2023) 1, pp. 128-144
Persistent link: https://www.econbiz.de/10013537803
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The impact of economic globalization on work and family collectivism in India
Shah, Grishma - In: Journal of Indian business research 1 (2009) 2/3, pp. 95-118
Persistent link: https://www.econbiz.de/10003908418
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Indian call center workers : pioneers of a global middle class
Murphy, Jonathan - In: Organizing and managing in the era of globalization, (pp. 304-325). 2010
Persistent link: https://www.econbiz.de/10003952935
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Globalization on the ground : media and the transformation of culture, class, and gender in India
Derné, Steve - 2008
Persistent link: https://www.econbiz.de/10003685336
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Globalisation and the middle classes in India : the social and cultural impact of neoliberal reforms
Ganguly-Scrase, Ruchira; Scrase, Timothy J. - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003520341
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Dead ringers : how outsourcing ist changing the way Indians understand themselves
Nadeem, Shehzad - 2011
Persistent link: https://www.econbiz.de/10008652035
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The impact of globalization on consumer acculturation : a study of urban, educated, middle class Indian consumers
Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10009492374
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From development to adjustment : economic ideologies, the middle class and 50 years of independence
Deshpande, Satish - In: Review of development & change 2 (1997) 2, pp. 294-318
Persistent link: https://www.econbiz.de/10001424607
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Capital and labour redefined : India and the Third World
Bagchi, Amiya Kumar - 2002
Persistent link: https://www.econbiz.de/10001703224