Purpose – The purpose of this paper is to examine the historical trajectory of African management research and managerial thinking. Design/methodology/approach – This paper draws from a review and synthesis of the literature from 1960–2012. Findings – The analysis led to the...

Purpose: In today’s highly competitive world scenario, in order for logistics and supply chain firms to be successful, resilient and sustainable, halalan-toyyiban supply chain could be the new insight in assisting the firm. Hence, the purpose of this study is to provide a practical definition...

This paper presents the logistics if source of competitive advantage. Logistics can offer a source of competitive advantage, such as a superior position compared to the competitors regarding cost reductions, service diversity and satisfaction of consumer requirements. The logistic activities...

h-index retrieved by citation indexes (Scopus, Google scholar, and Web of Science) is used to measure the scientific performance and the research impact studies based on the number of publications and citations of a scientist. It also is easily available and may be used for performance measures...

This paper presents the connection between logistics and customer service. The customer service is one the most powerful elements available of the organization in the search competitive advantage, but the least well managed. The message of this article is that performance of customer service...

Marketing Intelligence Systems are tools that allow organizations to conduct a new business, a new integrative vision that includes the customers’ needs, requirements and desires. The activity of the organization should focus on achieving them. The marketing knowledge and information held by...

Quality is an integral part of international competitiveness in the world. Quality has many meanings and implications, based on the quality of products or services to the very quality companies. Competitiveness, defined as the ability of firms to compete is the essence of a good marketing system...

The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor...

Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains an important aspect on changing attitude of the consumer, improves buying behavior and creates new patterns for buying any goods and services. Humor in television advertising is...

With the rapid growth of online banking, it has been reinforced that companies need to build and maintain loyal customers. This study models e-loyalty as the endogenous variable that includes three exogenous variables (website quality, corporate image and perceived social presence) and two...