The pharmaceutical industry has always used sales representatives to target physicians (detailing), who are a key link in sales and market share for prescription pharmaceuticals. Since August of 1997, when the Food and Drug Administration eased the restrictions on direct-to-consumer advertising...

Physicians may learn about prescription drug effectiveness directly from the firm via detailing or from patient experience. Patient-mediated learning is aided by the use of free drug samples. The effective use of samples is hampered by a lack of understanding of its exact return on investment...

Several firms offer associated services along with their products. A question facing such firms is whether vertical differentiation in their product line should be extended to associated services. The marketing view encourages service differentiation (lower cannibalization), whereas the...

"Evergreening" is a strategy wherein an innovative pharmaceutical fi rm introduces an upgrade of its current product when the patent on this product expires. The upgrade is introduced with a new patent and is designed to counter competition from generic manufacturers that seek to imitate the...

During the COVID-19 pandemic, Get Us PPE provided a platform aimed at connecting prospective donors of personal protective equipment (PPE) to prospective recipients of PPE. Requests by donors and recipients were collected over time, and periodically, the PPE matching problem was solved in order...