Offering Pharmaceutical Samples : The Role of Physician Learning and Patient Payment Ability
Year of publication: |
2013
|
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Authors: | Bala, Ram ; Bhardwaj, Pradeep ; Chen, Yuxin |
Publisher: |
[S.l.] : SSRN |
Subject: | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Lernprozess | Learning process | Patienten | Patients |
Extent: | 1 Online-Ressource (6 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 32, No. 3, 2013; pp. 522-527 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 9, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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