Purpose With the rapid economic development, China has been increasingly paying special attention to its sports and … trillion yuan by 2025. To gain further insights into the current development of tennis in China, especially the development of …/methodology/approach To gain further insights into the current development of tennis in China, especially the development of WTA tennis …

MasterCard Center in Beijing, China. Design/methodology/approach Using Frooman’s model of stakeholder influence strategies, a … case study of AEG and the NBA China was undertaken, relying on archival sources and interviews with key stakeholders …

Purpose The purpose of this paper is to examine the market demand of sport lottery in China from the following … having one of the largest sales volumes in China, Guangdong Province was chosen for conducting the current study. Data were … sport lottery sales in China. Research limitations/implications Similar studies are suggested to be conducted in provinces …

managerial approach when American businesses enter new cultural boundaries like China. Originality/value This research is …

universities that represented each of the five main geographic regions of China. Data were randomly assigned into two halves: one …

This study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media … impact on the image of the host country. The study concludes that the breadth and attribution of China's image remained … relatively stable, that these factors did not improve China's national image directly but that indirectly they raised awareness …

Purpose Growth of China’s sport industry has brought tremendous opportunities to sport and non-sport organizations … domestically and globally; nonetheless, the enlargement has also raised many challenges. To a great extent, China has chartered … not be directly applicable to the diverse setting(s) in China. Until now, only limited empirical evidence is available to …

to move into new markets, especially China, one of the fastest growing and largest in the world. In order to sell … fandom, a survey was completed by sports fans in both China and the US to assess which sports participants followed and which …