Zhao, Dongmei; Savage, Scott J.Savage; Chen, Yongmin - College of Economics and Management, China Agricultural … - 2007
reputation may play a more important role in the online market. As a transition economy, where markets are less developed and … effect of seller reputation from a new angle. Using data for 535 identical product items, we find that ownership structure … appears to convey an important signal about reputation. Government-owned online retailers (e-tailers) leverage their …