Showing 1 - 10 of 50,191
platform. The effects of a user's reputation on the probability of sale and on prices are at the center of a large number of …
Persistent link: https://www.econbiz.de/10010343936
Persistent link: https://www.econbiz.de/10003872067
Persistent link: https://www.econbiz.de/10008699118
review receives from other users on product evaluation made by the next reviewer. It appeared that the tendency to disagree …
Persistent link: https://www.econbiz.de/10012909364
This research focuses its attention to empirically investigate the interplay between cumulative customer satisfaction and brand value as well as its effect over firms' performance. As literature review suggests, both cumulative customer satisfaction and brand value have been probed as regards...
Persistent link: https://www.econbiz.de/10012726365
Persistent link: https://www.econbiz.de/10011438082
reputation may play a more important role in the online market. As a transition economy, where markets are less developed and … effect of seller reputation from a new angle. Using data for 535 identical product items, we find that ownership structure … appears to convey an important signal about reputation. Government-owned online retailers (e-tailers) leverage their …
Persistent link: https://www.econbiz.de/10008496988
This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free...
Persistent link: https://www.econbiz.de/10004970309
This paper uses data collected from eBay's website to identify why buyers fail to leave (negative) feedback in online markets. Empirical results con¯rm that the fear of retaliation may be an important motivation for buyers not to leave (negative) feedback, while the time and effort cost of...
Persistent link: https://www.econbiz.de/10005108460
Artikeldetailseiten von Onlineshops bieten die Möglichkeit zur Steigerung der Kundenzufriedenheit. Um zu analysieren … größte Priorität für www.witt-weiden.de haben sollten, um die Artikeldetailseite zu verbessern und die Kundenzufriedenheit zu …
Persistent link: https://www.econbiz.de/10012254837