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Purpose – The purpose of this paper is to investigate the impacts of economic and political factors on advertising industry in the enlarging EU. Design/methodology/approach – The paper employed random effect time series cross‐section (TSCS) models and cross sectional regressions to...
Persistent link: https://www.econbiz.de/10014722395
Purpose – This paper seeks to examine the growth of the Chinese online gaming industry and disentangle the mechanisms behind the emergence of unique online gaming culture in China. Design/methodology/approach – This is a review paper that provides a detailed and state‐of‐the‐art...
Persistent link: https://www.econbiz.de/10014908164
This paper aims to highlight how disruptive changes such as generative artificial intelligence (GAI) have led to confusion in the academic industry and created an environment of uncertainty for academic entities. Drawing on institutional theory, it examines the discursive legitimacy and...
Persistent link: https://www.econbiz.de/10015057394