Economics and politics of advertising: evidence from the enlarging European Union
Year of publication: |
2007
|
---|---|
Authors: | Kshetri, Nir ; Williamson, Nicholas C. ; Schiopu, Andreea |
Other Persons: | Marinova, Svetla (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 41.2007, 3/4, p. 349-366
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | European Union | Civil law | Market economy | International investments |
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