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We study differences in the effects of prices, non-price promotions, and brand line length on brand shares at different retail formats. Our conceptual framework rests on the presence of trip level fixed and category level variable utility components and shows how the trade-off between these...
Persistent link: https://www.econbiz.de/10014116043
promotions affect how regular prices are determined endogenously under manufacturer competition. The possibility that competitors … may promote is a check on raising regular prices. Thus, manufacturer competition is as much about choosing regular prices … to analyze competition between two asymmetric manufacturers. We find that the regular price of the stronger brand is …
Persistent link: https://www.econbiz.de/10014034124
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
stockpiling induced by storability and durability. We accommodate competition across tied good systems and competing downstream …
Persistent link: https://www.econbiz.de/10014047580
retail competition is strong enough to prevent such distortions, we explore the commonly noted example of razors and blades … as well as time. This modeling feature enables a novel approach to measuring retail competition in single category demand …
Persistent link: https://www.econbiz.de/10014047900
In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be … competition is high, the above price discrimination motive is absent, and store brands may be introduced to extract rents from one …
Persistent link: https://www.econbiz.de/10013154411
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10013117006
While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...
Persistent link: https://www.econbiz.de/10012106127
When definitions of two distinct criminal offenses overlap, power to decide which definition to apply to an arrest devolves to local law enforcement agencies. This discretion can lead to unequal treatment and denial of due process, especially when disadvantaged populations are arrested for...
Persistent link: https://www.econbiz.de/10014121663