An informal corporate identity communication process model is developed to give theoretical foundation to the implicit assumption that everything the firm does communicates. Existing theories within the framework of corporate identity are reviewed, highlighting their contributions to theory but...

This study aims to integrate the distinct disciplines of corporate identity (CI) and corporate social responsibility (CSR), fusing these into a cohesive construct - quot;CSR Identityquot;. A conceptual analysis of the meaning and management of CSR and corporate identity were drawn to develop a...

Purpose: This paper seeks to investigate how firms operating in technology intensive industries construct their corporate brands in the aftermath of new technological developments such as the launch of the international technology road-map policy.Design/methodology/approach: A four page...

Purpose of this paper: This paper is drawn to provide a broad insight into practitioner conceptualisations of corporate identity since the coinage of the terminology "corporate identity" by Walter Margulies in the early post Second World War period. Design/method/approach: The objective of this...

This paper presents a brief overview of how the concept of place image (otherwise called destination image by some authors) influences management decisions to expand to new business districts in countries outside their current geographies of business operation. A theoretical model explaining...

Purpose – This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing...

Purpose – The purpose of this paper is to attempt to examine how corporate identity (one of the elements of Balmer's 6Cs of corporate marketing) could be better understood, whilst also addressing how the deconstruction of one of the other elements (i.e. communications: corporate advertising)...

Purpose – This paper aims to introduce the special issue on the marketing perspectives of logistics service providers and the relevant papers. The paper also aims to introduce the concept of outsourcing in general and logistics outsourcing in particular that is directly relevant to the genesis...