As companies and shareholders begin to note the potential repercussions of intangible assets upon business results, the inability of the traditional financial statement model to reflect these new ways of creating business value has become evident. Companies have widely adopted new management...

Mobile marketing campaigns are now largely deployed through demand side platforms (DSPs) who provide dynamic customer targeting and a performance-intensive real-time bidding (RTB) version of predictive analytics as a service. Matching users with the campaigns they are most likely to engage with...