Handbook of marketing information system
Year of publication: |
[2016]
|
---|---|
Authors: | Kridel, Donald J. ; Dolk, Daniel R. ; Castillo, David |
Publisher: |
London, UK : Koros |
Subject: | IT-gestütztes Marketing | Computer-assisted marketing |
Description of contents: | Table of Contents [gbv.de] |
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Meyer, Jörn-Axel, (1992)
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EDV-gestütztes Marketing : ein informations- und kommunikationsorientierter Ansatz
Zentes, Joachim, (1987)
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Link, Jörg, (1997)
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Fundamentals of marketing information systems and anaysis
Kridel, Donald J., (2016)
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Modeling Telecommunications Demand Analysis
Kridel, Donald J., (1993)
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Encyclopaedia of advances in marketing research and marketing information systems
Castillo, David, (2016)
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