Heugens, Pursey P.M.A.R; Riel, C.B.M. van; Van Den … - 2005
We draw on a detailed grounded theory study of the reactions of Dutch food firms to the recent introduction of …. Central to the view on capabilities we propose are the decision rules organizations use to link individual actions to … organizational outcomes. Four reputation management capabilities were identified, which were aimed at, respectively: (1) engaging in …