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Group decision, social comparison, and persuasion in changing attitudes
Cook, Victor J. - In: Journal of advertising research 7 (1967) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10002020541
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Private brand mismanagement by misconception : popular explanations-unreasonable decisions
Cook, Victor J. - In: Business horizons 11 (1968) 6, pp. 63-74
Persistent link: https://www.econbiz.de/10002020558
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Precise targeting foiled by imprecise data : why weak data accuracy and coverage threaten advertising effectiveness
Sylvester, Alice K.; Spaeth, Jim - In: Journal of advertising research 59 (2019) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10012109414
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Market research matters : tools and techniques for aligning your business
Duboff, Robert S.; Spaeth, Jim - 2000
Persistent link: https://www.econbiz.de/10004594463
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Book reviews - Market research matters: Tools and techniques for aligning your business
Duboff, Robert; Spaeth, Jim; Neil, David - In: International journal of market research : JMRS ; the … 43 (2001) 1
Persistent link: https://www.econbiz.de/10006697143
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The future of communications - ACCOUNTABILITY - Maximising shareholder value - Can we link marketing metrics to financial measures?
Agres, Stuart; Moult, Bill; Spaeth, Jim - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 158-161
Persistent link: https://www.econbiz.de/10006754602
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What management can learn from the borden case : implications of the supreme court interpretation of "like grande and quality"
Schutte, Thomas F.; Cook, Victor J.; Hemsley, Richard - In: Business horizons 9 (1966) 4, pp. 23-30
Persistent link: https://www.econbiz.de/10003518531
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Competing for customers and capital
Cook, Victor J. - 2006
Persistent link: https://www.econbiz.de/10003274189
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A multidimensional stochastic model of consumer purchase behavior
Herniter, Jerome D.; Cook, Victor J. - In: Behavioral and management science in marketing, (pp. 237-267). 1978
Persistent link: https://www.econbiz.de/10002767416
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Branding policies and practices
Schutte, Thomas F.; Cook, Victor J. - In: Marketing management and administrative action, (pp. 371-386). 1968
Persistent link: https://www.econbiz.de/10002783054