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In this paper, we focus on the uncertainty in consumer taste and study how a retailer can benefit from acquiring that taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In this context, we also identify the optimal information...
Persistent link: https://www.econbiz.de/10011595113
In this paper, we study how a retailer can benefit from acquiring consumer taste information in the presence of competition between the retailers store brand (SB) and a manufacturers national brand (NB). In our model, there is ex-ante uncertainty about consumer preferences for distinct product...
Persistent link: https://www.econbiz.de/10011781181
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We consider a firm buying a commodity from the spot market as raw material and selling a final product by submitting bids in a continuous review environment. Bidding opportunities (i.e., demand arrivals) are random, and the likelihood of winning bids (i.e., selling the product) depends on the...
Persistent link: https://www.econbiz.de/10013134856
In this paper, we study how a retailer can benefit from acquiring consumer taste information in the presence of competition between the retailers store brand (SB) and a manufacturers national brand (NB). In our model, there is ex-ante uncertainty about consumer preferences for distinct product...
Persistent link: https://www.econbiz.de/10012964708
We develop an analytical framework for studying the role capacity costs play in shaping the optimal differentiation strategy in terms of prices, delivery times, and delivery reliabilities of a profit-maximizing firm selling two variants (express and regular) of a product in a capacitated...
Persistent link: https://www.econbiz.de/10012778018
Price matching has become a ubiquitous strategy for retailers both in product and service industries, especially with the growing ease of checking prices online. With this strategy, retailers promise not to be undersold and match competitor's lower price (if any). Price-sensitive consumers tend...
Persistent link: https://www.econbiz.de/10012908292
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