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Customer equity management : opportunities and threats from new technologies

Srinivasan, Raji - In: Handbook of research on customer equity in marketing, (pp. 382-398). 2015

Persistent link: https://www.econbiz.de/10010483418

Journal of Marketing Research : looking forward

Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10011650388

Will haste make waste : A counter‐point to the benefits of accelerating innovations

Srinivasan, Raji - In: Journal of Product Innovation Management 38 (2021) 2, pp. 242-244

Persistent link: https://www.econbiz.de/10012538223

Performance determinants for male and female entrepreneurs

Srinivasan, Raji; Woo, Carolyn Y.; Cooper, Arnold C. - 1994

Persistent link: https://www.econbiz.de/10000890716

Cross-selling in customer service

Srinivasan, Raji (contributor) - 2010

Given the increasingly competitive environment characterizing many industries, customer service, specifically, post-sales technical support, has evolved as a key source of differentiation and profits. Against this backdrop, firms are looking to cross-sell products during customer service...

Persistent link: https://www.econbiz.de/10009429345