Marketing theory and applications ; 2011=Vol. 22
eds.: Raji Srinivasan ...
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Srinivasan, Raji (contributor) |
| Institutions: | Winter Educators' Conference <2011, Austin, Tex.> (contributor) ; American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Chicago, Ill. : American Marketing Association |
| Subject: | Marketingtheorie | Marketing theory |
| Extent: | 1 CD-ROM graph. Darst. 12 cm |
|---|---|
| Conferences: | AMA Winter Educators' Conference ; (Austin, Tex.) : 2011.02.18-20 Winter Educators' Conference ; (Austin, Tex.) : 2011.02.18-20 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Elektronischer Datenträger ; Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. Systemvoraussetzungen: Acrobat reader |
| ISBN: | 0-87757-344-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260904