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Effects of liberalization on incumbent firms' marketing-mix responses and performance : evidence from a quasi-experiment
Ramani, Nandini; Srinivasan, Raji - In: Journal of marketing 83 (2019) 5, pp. 97-114
Persistent link: https://www.econbiz.de/10012176146
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The Dot.com Retail Failures of 2000: Were There Any Winners?
Mahajan, Vijay; Srinivasan, Raji; Wind, Jerry - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 474-486
Persistent link: https://www.econbiz.de/10006151471
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Turning adversity into advantage: Does proactive marketing during a recession pay off?
Srinivasan, Raji; Rangaswamy, Arvind; Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 22 (2005) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10006161320
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Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
Srinivasan, Raji; Moorman, Christine - In: Journal of marketing 69 (2005) 4, pp. 193-200
Persistent link: https://www.econbiz.de/10005920854
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First in, First out? The Effects of Network Externalities on Pioneer Survival
Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind - In: Journal of marketing 68 (2004) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10005929508
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Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind - In: Journal of marketing 66 (2002) 3, pp. 47-60
Persistent link: https://www.econbiz.de/10005941776
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Social Influence Effects in Online Product Ratings
Sridhar, Shrihari; Srinivasan, Raji - In: Journal of marketing 76 (2012) 5, pp. 70-89
Persistent link: https://www.econbiz.de/10010018715
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Effects of opening and closing stores on chain retailer performance
Srinivasan, Raji; Sridhar, Shrihari; Narayanan, Sriram; … - In: Journal of retailing 89 (2013) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10010108286
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The Emergence of Dominant Designs
Srinivasan, Raji; Lilien, Gary L.; Rangaswamt, Arvind - In: Journal of marketing 70 (2006) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10005917856
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Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Srinivasan, Raji - In: Journal of marketing 70 (2006) 3, pp. 120-135
Persistent link: https://www.econbiz.de/10007264299