The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, alpha;, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher's model of significance testing, where the evidential p value denotes the level of significance, nevertheless dominates...

Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, plusmn;, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher's model of significance testing, where the evidential p value denotes the level of significance, nevertheless dominates...

Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

Controversial empirical papers are expected to receive harsh treatment in peer review, but our survey indicates that such works occasionally get published, sometimes without much peer agreement. More can be done to encourage publication, however. We suggest ways to accomplish this, in...

Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication...

Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from the Journal of Marketing, Journal of Marketing...