Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

Introduction: whither regional studies? / Andy Pike -- Regions and regional uneven development forever? Some reflective comments upon theory and practice / Ray Hudson -- Beyond the territorial fix: regional assemblages, politics and power / John Allen and Allan Cochrane -- Territorial, scalar,...

ocal and regional development is an increasingly global issue. For localities and regions, the challenge of enhancing prosperity, improving wellbeing and increasing living standards has become acute for localities and regions formerly considered discrete parts of the ""developed"" and...