Origination : the geographies of brands and branding

Andy Pike

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

MoreLess

Year of publication:	2015
Authors:	Pike, Andy
Publisher:	Chichester, West Sussex, UK : Wiley Blackwell
Subject:	Markenartikel \| Brand \| Markenführung \| Brand management

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

More details
Report error

Extent:	1 online resource.
Series:	RGS-IBG book series RGS-IBG Book Ser
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-118-55631-3 ; 1-118-55631-3 ; 978-1-118-55639-9 ; 978-1-118-55631-3 ; 1-118-55631-3 ; 978-1-118-55640-5 ; 978-1-118-55627-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012683877