Every day people engage in numerous shared experiences – from having lunch with colleagues to going on a vacation with family. Despite the ubiquity of such experiences, little is known about how consumers organize and manage such experiences. In this chapter we review past literature as well...

While joint ethical violations are fairly common in the workplace, sports teams, and academic settings, little research has studied such collaborative wrongdoings. Our work examines whether people are more unethical when they make decisions jointly with a partner (i.e., reach one shared decision...

The present paper explores the effects of cooperative as opposed to competitive mindsets on self-control. Four experiments provide convergent evidence that self-sufficiency determines the self-regulatory effect of these task structures. As either chronic or primed self-sufficiency rises,...

Pigovian taxes are time-honored responses to negative externalities in the commercial world: firms that pollute must pay the costs of the damage they do to their broader community. Such localization of costs to those who create them seems rational and fair. But when Pigovian taxes are applied to...

The inability to accurately predict our emotions has been implicated as the root of numerous problems in consumer well-being. For marketers, consumers' poor affective forecasting can drive the choice of ill-suited products, unreliable survey responses, or post-purchase dissatisfaction. But can...

Two experiments show that eliciting taxpayer preferences on government spending -- providing taxpayer agency -- increases tax compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax.'' Allowing a treatment group to express...

For many, it is difficult to imagine that sharing used clothes with strangers and/or buying low quality, temporary garments could ever be preferable to owning our own. However, new findings from the Journal of Consumer Research suggest there may be contexts in which, and consumers for whom, this...

Considerable research demonstrates a “compromise effect” showing preference for “middle” options. Yet, in the context of bundles, the “middle” option in a choice set can be composed in multiple ways. First, a bundle may include only purely moderate options (e.g., individual stocks...

We show that formats used by retailers to organize assortments into subcategories can enhance or encumber consumers’ learning and satisfaction. For more knowledgeable consumers, unexpected subcategory formats provide a newness cue, thereby increasing effort, learning and satisfaction with the...

Consumers increasingly inform one another about marketplace offerings in online forums. These forums vary in terms of the information provided about reviewers (e.g., consumers may have no information about a reviewer or may see a full reviewer profile containing multiple pieces of demographic...