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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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The strategic sales organization - is sales the new marketing?
Piercy, Nigel; Lane, Nikala - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 6-11
Persistent link: https://www.econbiz.de/10003719222
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Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
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The effects of relational channel exchange on the small firm : a conceptual framework
Barringer, Bruce R. - 2008
Persistent link: https://www.econbiz.de/10003727177
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Produkte II : welche Vermarktungskonzepte im Bereich von B2B wirken
Biesdorf, Stefan; Funke, Claudia - In: Marketing nach Maß : von der Vielfalt profitieren, (pp. 150-158). 2007
Persistent link: https://www.econbiz.de/10003650860
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Der Kunde im Fokus oder : das Janus-Prinzip
Gehrig, Walter - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 169-181). 2008
Persistent link: https://www.econbiz.de/10003743922
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Organising IMC roles and functions in the business-to-business network environment
Hall, Linda; Wickham, Mark - In: Journal of marketing communications 14 (2008) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10003767528
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
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Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan - In: Aktuelle Forschungsfragen im Dienstleistungsmarketing : …, (pp. 25-44). 2008
Persistent link: https://www.econbiz.de/10003786979