The strategic sales organization - is sales the new marketing?
Nigel F. Piercy; Nikala Lane
| Year of publication: |
2008
|
|---|---|
| Authors: | Piercy, Nigel ; Lane, Nikala |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 3, p. 6-11
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Portfolio-Management | Portfolio selection |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003719222