Miller, James; Panwar, Abhimanyu; Onut, Iosif Viorel - In: International Journal of Systems and Service-Oriented … 7 (2017) 3, pp. 1-14
Advertising via the Internet is a significant industry; however, in many ways, the industry is still in its infancy and still requires significant refinement to achieve its full potential. In contextual advertising (CA), the ad-network places ads related to the content of the publishers'...