An investigation into the relationship between political activity levels and political market orientation
Year of publication: |
2010
|
---|---|
Authors: | Ormrod, Robert P. ; Henneberg, Stephan C. |
Other Persons: | Lock, Andrew (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 3/4, p. 382-400
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Politics | Market orientation | Stakeholder analysis | Public opinion |
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